![]() ![]() But hardware also brings in a relevant part. How does Runtastic make its money right now? One-time app sales and subscriptions to our premium offerings still make up the largest share. To make them feel better, people are willing to track many areas of their lives, like sleep or nutrition. Because based on our data, we can say: 90 percent with a similar goal did it this way. That means: tell us who you are and what your goal is - and we'll build a plan around you and tell you how to do it. That's why we're thinking about how to move from traditional tracking to prediction. What else? Nutrition is becoming more important for all of us in two or three years, nutrition will play a huge role. That means we want to understand how to use data to develop the right physical products. Key words Datascience and software engineering. We are working on making software scalable. Everyone faces the same challenge: How do you bring together the two worlds of production and digitization?Īnd what do you see in the future? That software will become an important and integral part at sports companies. ![]() No one has done it before, everyone tries something out. Of course, we also look at what their digital business looks like. ![]() Now their competition is suddenly called Under Armour and Nike. He has lived in Silicon Valley for a long time and has a very good vision. What I really liked about Kasper Rorsted is his international orientation. People like Hainer and Rorsted don't get to such positions in big corporations by chance. I think both of them are very visionary and think far and big. I don't think that much will change for us. ![]() What do you think awaits you under Kasper Rorsted as of October 1, 2016? Phew, that's not such an easy question to answer. You have worked very harmoniously with Herbert Hainer since the Runtastic takeover by Adidas a year ago - at least that's the impression from the outside. As the saying goes, "You never get a second chance to make a first impression." And I would say: our first impression of each other is very positive. How was the meeting with the future Adidas CEO? Florian Gschwandtner: Very pleasant, we got to know each other a bit. Gschwandtner, you recently had a visit from Kasper Rorsted at Runtastic in Linz. ![]()
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